BP in Business Case Studies

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This case study from BP Educational Service offers students aged 14-19 an insight into how a global business works. The study explores how BP's marketing team decides on place of sale, price and promotion for a product.

This resource is also suitable for Business Studies students.

Further case studies are available from the BP website, and are described in the teachers' notes.

URL: http://stem.org.uk/rx3fj

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